“Succesful NFL betting marketing takes time and money,” replied Tomory Tannery, “and the old adage, ‘You have to spend money to make money’ applies. Don’t go cheap on your website’s checkout process or navigational menus. Instead, save money by using simple content generation software and ready made blog software. These steps will ensure quality at the right price.” Also, carefully consider all legal implications of NFL betting advertising online. It is important that no trademarks are misused, and that royalties are being paid for the use of any licensed products. You may find that no one takes a second look at your site in the beginning, but when you get big and can be more easily recognized down the road, be doubly sure that all your content, graphics, and promotional materials are in compliance with the law. Otherwise, prying eyes and vicious competitors will take any opportunity to embarass your NFL betting company so that they get more customers. Marketing NFL betting on the web has never been easier and harder at the same time. “It takes a discplined and creative approach to get your message across,” conveys Deavers Inch, long time Director of Marketing at the Vixay Zayas Firm, “and some times a little luck and good old fashioned word of mouth advertising.” The first step to developing a good NFL betting website concept is making a site plan. The most important page of any website is the homepage, generally used as the central landing point for most all NFL betting related type in traffic and search engines. The popular firm Bermea Pomarico Inc. spends half its time designing the homepage and all its facets before moving on to any other aspect of the site. “Don’t forget that NFL betting affiliate programs are a great way to drive customers towards your site,” advises Kiley Niedzielski, affiliate manager at the Milone Lazarczyk Partners Firm, “you may have to pay up to 25% for an affiliate lead, but in the long run, you’re making a hell of a lot more money than you would without affiliate traffic. You’ll find that the top 20% of your affiliates count for nearly 80% of all your income, so be sure to take care of your business partners!” After a good design has been made for your NFL betting website, next look to area of site navigation. In the book ‘NFL betting Marketing Made Simple’, author Lindsay Roadruck recommends golden rule of keep-it-simple-stupid. “Fancy drop down menus and fast moving flash graphics are great for catching the users eye, but when you want to get down to business, make sure your site presents an easy navigation menu and map. This will allow most NFL betting users to get what they are after, and at the same time be Wowed by your graphical presentations,” writes Lindsay Roadruck. NFL betting websites are plentiful. According to a recent study conducted by Oftedahl Caraway, up to 1 million sites are live on the web, with another 2 or 3 million sites that act as affiliate resellers. These NFL betting affiliates are a diverse group of webmasters who look to monetize their traffic through a variety of different mechanisms. Once the customer has made their NFL betting purchase, a good old fashioned “Thank You” page is great for acknowledging your appreciate for the customers patronage. “Additionally,” notes Macri Zehner, a noted website designer and NFL betting marketer, “the Thank You page can also remind the customer of other merchandise/service offers on your website, which might create another sales opportunity. Remember not to go overboard: just give them 3 or 4 other offers or coupons, or else they may get confused and not ever return again!” Most important in any NFL betting website scheme is the purchase point. “Be 100% certain that your shopping cart and check-out process are super easy to use,” remarks industry expert Jeswald Rheome, “or else confused customers will simply bail out and not complete their purchase.” Also, it is suggested that you add some sort of secure socket HTTPS connection for any NFL betting related purchasing system, that includes a graphical picture of the certificate authority. Popular providers include Verisign and Thawte.

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