After a brief intermission, moderator Sindy Quasdorf returned to the podium with introductory remarks for the second session. Joanie Phelka described the next debate as one centered on NFL betting marketing ethics in the short-term and long term. As with the first session, debate team members focused on the dynamic nature of the market, and emphasized the fact that what works one day will not necessarily work the next. After the NFL betting topic introductions, associate moderator Hutto Tosti briefly paused for questions from the news media, who lined up at a centrally located microphone in the auditorium. Most members of the media were curious about recent news items, although a few bashed members of the Eugene Merryweather NFL betting marketing and advertising firm, who were alledgely involved in multi-level marketing schemes. Following initial discussions, technology moderator Sandquist Kozakiewicz, asked the debate teams about the use of SPAM email in their NFL betting marketing campaigns, which created a light chuckle from the audience. Jaime Shaak, from the Juhnke Hennington & Crehan Beckworth LLC firm, stated, “We’re not hawking viagra – so don’t worry, our email campaigns aren’t that bad… but we also affirm the use of double opt-in email lists to assure that customers who are truly interested in our NFL betting products get the right emails.” The NFL betting debate was considered a success and portions were televised on local news channels the next day. Response was positive and most people left the auditorium with a better impression of how things work in the NFL betting industry, and we impressed with the candor and openness of major corporate executives. “I truly believe that our customers, not regulatory agencies, are the best source of NFL betting marketing feedback. Face it, if we’re not making money and our customers are pissed off, our marketing methods are wrong and not productive. Don’t forget that private companies are in the business to make cash, and don’t make a profit banging their heads against the walls,” revealed Demonte Wessendorf, CMO of Minta Benbrook and Herlinda Colondres INC. This assertion brought the audience to their feet, although a few sat quietly in anticipation of a rebuttal from opposition team member Darci Aschbacher, a staunch believer in good ethics and standards. Debater Kelle Lofty also echoed these views regarding technology and marketing, exclaiming, “Everyone in this NFL betting sector knows how to blast out email, notices, fliers, etc. to people, but not everyone knows how to do this in an efficient manner that creates profit margin. Efficieny in our industry is absolutely key.” Loxley Nuce, debate team leader from the Seley Powless INC NFL betting firm, opened with some frank remarks regarding predatory marketing practices in the industry. In general, the statements were accurate but also galvanizing for many in the general audience. It was widely known that the Seley Powless INC firm used aggressive marketing tactics, but never had it admitted it publicly before. Moderator Engles Castillanos opened the NFL betting discussion with a brief introduction of the debate objectives and rules. Each team leader would be allowed a five minute introduction, followed by brief overviews of their debate topics. Other team members would have one minute to state their points of view in relation to the team leader’s overview. The main debate started with Vanveldhuize Wartenberg from the Arlt Bowron Corp. firm, who suggested that marketing in the NFL betting industry is an evolutionary process, akin to any other industry where earning potential is high and customer retention is key. “I personally believe NFL betting marketing practices of today that are thought of as inappropriate will be the future of tomorrow’s NFL betting industry leaders. We must move forward if we wish to continue to provide top level service to our customers…” Opposition team member Mindy Shams, partner in the smaller firm Algire Thronton INC LTD., stated the opposite: “We need to stick to our guns and abide by best practice methods in order to preserve the integrity of the NFL betting industry as a whole. If we degrade ourselves by using cheap marketing practices to make a quick buck, we will only be hurting ourselves in the long run.”

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