“The great thing about NFL betting domains,” raves Maryjane Friedlander, “is that they are universal around the world. Once you lock up a short, simple domain, you can market the hell out of it and cash in on the high revenue NFL betting industry.” Maryjane Friedlander, an auctioneer, consignor, and broker, works with Embree Weitzner, who also sells domains to many Fortune 500 companies. Much like any burgeoning market, many of today’s top NFL betting domain specialists wish they had gotten in sooner. “I wish I had started this stuff five years earlier - I’d be making bank,” laments, Matha Femmer, a domain name broker at the Trudy Pillips Firm, “but hindsite is always 20/20, and I’m 100 percent certain there is still lots of money to be made. Last year alone, domain sales for NFL betting companies topped $10 million dollars, which tallied up to be a record setting year.” Also key to domain acquisitions, especially in the NFL betting industry, is choosing the right registrar, where the record of your ownership of a particular domain exists. Top registrars on the net include www.Godaddy.com, www.networksolutions.com, and www.enom.com. In the NFL betting sector, many choose to use more discreet registrars, including off shore companies. A few also use www.moniker.com and www.cnobin. “Privacy is absolutely key in the NFL betting business,” reports Carolyn Frankenreiter, an author of a major industry book, “once top domains are registered, their security, protection, and legacy becomes mission critical.” Recently, at a NFL betting domain auction sponsored by Mila Colan and Morgen Cartland Partners Ltd, the top selling domain name cracked over $250,000 USD, setting a new auction house record. This was also a record for the NFL betting industry, which until now, usually sees an average domain value of $50,000 USD. Several top internet NFL betting domain websites exist. Among them, www.sedo.com, recognized as a world leader in domain auctions, boasts annual revenues well into the millions. NFL betting domains alone capture huge business. Another large auction house, www.moniker.com, is known for smaller, but higher value NFL betting related domain auctions. A few domains have gone for well over a million dollars, and www.moniker.com only sees domain values rising as time passes. “This is the future of the internet,” cries Cassey Winterton, a representative from the NFL betting company Deadra Lemish Corp, “we’re getting all the gold we can find and turning it into diamonds.” And, as time has progressed, transferring domains between registrars, especially NFL betting related domains, has become easier. The process typically takes about 7 days, and requires explicit use of important passwords, confirmation codes, and email correspondence. Without these security measures, domains would be subject to constant piracy, which is something many executives in the NFL betting sector wish to avoid at all costs. “We’ve heard of other businesses temporarily loosing their domain name to hackers,” said Bartoletti Shorrock, President of Bartoletti Shorrock INC, “but after a couple days, the name is recovered and doubly secured by the respective company at their domain name registar.” Domain name extensions are also of key importance. The top NFL betting TLD is obviously .com, but remember that country domain extensions and other TLD’s (.net, .org, .biz, etc.) can be just as effective if played together carefully during your marketing campaign. “We got stuck with a .co.uk version of the domain we wanted,” relays Grassi Hegner, from Pigat Pidgeon and Sons Marketing, “but we played it to our advantage by marketing heavily to those in the UK, and beefing up local SEO in Great Britain. The results show for themselves: we had record breaking profits last quarter.” “One of the most amazing NFL betting related sales we had was in last September’s auction,” relays Cairone Silcott, event planner for the Amsdell Huyck Partners LTD firm, “though the domain didn’t go for much money, bidding was very spirited with some 50 people getting in on the action. In the end, the NFL betting domain went to a well established marketing firm, who did not disclose their future plans for it.”
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